NEW CLIENTS
THE CLIENT JOURNEY

The Battle of Finding New Clients
Client based businesses (such as law firms, accountants and even auto mechanics) are consistently finding it harder to have a pipe line of new clients simply due to the amount of time each client is demanding from them
whether it be for phone calls, update meetings or representing them in a court room or with other businesses.
This takes time away from these businesses being able to spend the time trying to find new clients.
New clients coming into a business are essential for when their current clients either no longer require their services, move on from them or their legal proceedings are finished.
Finding new clients isn’t as easy as it used to be where you could just put up an advertisement on a bulletin board or in the Yellow Pages and someone would reach out to these businesses because they needed their service.
These days it typically takes up to 7 “touches” or interactions for a potential client to reach out to a business. These interactions can be in the form of online advertising (such as laser targeted Facebook Ads),
an email drip campaign where they receive an email with relevant free information from the business or any other outreach.
An email drip campaign will make sure that this business is front and center
to their potential clients and they are 83% more likely to contact a business which has provided them with valuable ongoing information than a business which has just put an advertisement in front of them

up TO 80%
of visitors leave your site &
never return
I’ll leave you with one startling fact: 50 to 80% of new visitors to a website leave and never return. This is higher if they visited your site from a link such as an advertisement or search engine result page.
All
this means that even if you have a highly converting advertisement and people are clicking to land on your website you are losing at least half of the visitors as they never return.
There are much more
effective ways to find clients than hoping they call you from a paid advertisement or Google search.
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If you would like more information, please feel free to contact Pulse Social Media for a free consultation.
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