THE CLIENT JOURNEY
Finding new clients isn’t as easy as it used to be where you could just put up an advertisement on a bulletin board or in the Yellow Pages and someone would reach out to these businesses because they needed their service.
These days it typically takes up to 7 “touches” or interactions for a potential client to reach out to a business. These interactions can be in the form of online advertising (such as laser targeted Facebook Ads),
an email drip campaign where they receive an email with relevant free information from the business or any other outreach.
An email drip campaign will make sure that this business is front and center to their potential clients and they are 83% more likely to contact a business which has provided them with valuable ongoing information than a business which has just put an advertisement in front of them
up TO 80%
of visitors leave your site &
I’ll leave you with one startling fact: 50 to 80% of new visitors to a website leave and never return. This is higher if they visited your site from a link such as an advertisement or search engine result page.
All this means that even if you have a highly converting advertisement and people are clicking to land on your website you are losing at least half of the visitors as they never return.
There are much more effective ways to find clients than hoping they call you from a paid advertisement or Google search.