The Battle of Finding New Clients
Client based businesses (such as law firms, accountants and even auto mechanics) are consistently finding it harder to have a pipe line of new clients simply due to the amount of time each client is demanding from them
whether it be for phone calls, update meetings or representing them in a court room or with other businesses.
This takes time away from these businesses being able to spend the time trying to find new clients.
New clients coming into a business are essential for when their current clients either no longer require their services, move on from them or their legal proceedings are finished.
Finding new clients isn’t as easy as it used to be where you could just put up an advertisement on a bulletin board or in the Yellow Pages and someone would reach out to these businesses because they needed their service.
These days it typically takes up to 7 “touches” or interactions for a potential client to reach out to a business. These interactions can be in the form of online advertising (such as laser targeted Facebook Ads),
an email drip campaign where they receive an email with relevant free information from the business or any other outreach.
An email drip campaign will make sure that this business is front and center
to their potential clients and they are 83% more likely to contact a business which has provided them with valuable ongoing information than a business which has just put an advertisement in front of them
