Social media marketing and Search Engine Optimization (SEO)
now go hand-in-hand for every business type. Through all main stream social
media platforms, we can promote your brand and increase your sales and overall
bottom line at a far more cost-effective rate than any other form of
advertising or marketing.
The popularity and ease of access to Social Media is a
tremendous asset that most businesses either do not take full advantage of,
know how to effectively use the platforms to benefit their businesses or even
use the at all.
Imagine this situation – you have a promotion that you want
to advertise to people who are interested in your product or services. If you do not have a substantial following on
social media or even a social media presence at all, you would need to find a
way to advertise your promotion. It
could be a radio spots, newspaper ad, flyers delivered to the homes within your
area, etc. This is what is typically
called a shot gun approach where you are blanketing an area in hopes of finding
some potential customers who are interested in your promotion. This can cost you thousands of dollars with a
“hope” that it will work.
Now if we could tell you that you could laser target an
audience online narrowed down to a geographical area if needed (even right down
to a zip or postal code) along with people who have interests based around what
your product or service you provide is so it is relevant and engaging to them,
would this not sound like a much more cost effective and beneficial way to
advertise that promotion?
This is the basis of the power of social media marketing.
This
approach would be used to not only inform and engage this audience of your
promotion, but to encourage them to also follow your social media accounts on
the platform of their choice – or even on all platforms! So the future promotions you would promote
them on your social media accounts to reach this audience for your future
promotions, information you want them to see, etc for free!
This is why you would want to have your social media
accounts to grow so you have a social media presence where you have 1000’s of
followers on each of your social media platforms such as Instagram, Facebook,
etc. to reach them without having to pay for Facebook, Instagram, or any social
media platform’s advertising methods.